AnyTalk, 2016

Context

AnyTalk is a cross-platform messenger designed for private communication, targeting users who prioritize data security and connection stability: distributed teams, business users, and a privacy-conscious audience.The product challenge was to combine a high level of data protection with a simple, familiar messaging UX.

Role

Product / UX Designer with elements of design leadership:

  • Defined core user scenarios and overall UX strategy
  • Aligned user needs, business goals, and technical constraints
  • Prioritized features in collaboration with the Product Manager
  • Facilitated communication between design, engineering, and stakeholders
  • Contributed to resource planning and delivery timelines

Chat list with group chats

Group chat

Live location sharing 2016!

Approach

1. Research

At the outset, I conducted an in-depth analysis of native messaging UX patterns to lower the entry barrier and ensure interface predictability.

This included:

  • Competitive benchmarking of market leaders
  • Analysis of established chat, calling, and group communication models
  • Identifying user expectations for secure messengers

Special attention was given to Telegram as a key competitor at the time — its patterns set a high standard for speed, interface clarity, and user control.

2. UX Concept

One of the core challenges was rethinking complex functionality around cryptographic key exchange.

  • Simplified the interaction model for key management
  • Redesigned security status indicators
  • Made chat states transparent and easily scannable
  • Removed unnecessary technical terminology from the user layer

As a result, security felt like an inherent product property rather than a separate, complicated process.

3. Key Features

  • End-to-end encryption (AES-256, ATLS, SSL) for private and group chats
  • Private and group video calls, redesigned using best-in-class UX practices that remain relevant today (low-friction call entry, clear connection states, stable group scenarios)
  • Watch-Together synchronous video viewing

Pinned messages

* 2016!

Media handling optimized for usabilityBottom States

Bottom-first interaction model* 2016!

Watch-Together: Synchronous Video Viewing

Our team took the feature from idea and pitch to release in 2016 — effectively six months before similar scenarios began appearing in major products. The market later validated the demand for this format.

AnyVideo streaming, 2017

Watch Together, Meta* 2018

* restricted in Russia

YouTube Premier, 2019

Amazon Theatre, 2020

Apple Screen Share, 2021

The flow was intentionally simple:Drop a link into the chat → start synchronized playback → the session becomes a pinned, joinable message that anyone can enter at any time.

My Key Contribution

I initiated and designed the synchronous video viewing feature.

At the time, this was not a trend — it was a hypothesis that messengers would evolve into spaces for shared digital experiences, not just text communication.

Product Concept

We aimed for maximum simplicity:

User sends a link → starts synchronized playback → the session is pinned in the chat as a joinable message.

 

No complex rooms. No setup friction. No barriers to entry.Minimal friction — maximum togetherness.

Why It Mattered

  • Increased the messenger’s social value
  • Boosted engagement and session duration
  • Created natural re-engagement loops
  • Reinforced marketing positioning around live interaction and shared experiences
  • Differentiated the product from purely utilitarian secure messengers

 

In essence, we transformed a communication tool into a space for shared presence.

Execution

What made this especially meaningful was that the feature was implemented within just a few sprints — thanks to tight alignment between design and engineering and a shared belief in the feature’s value.

 

It was a case where the team didn’t just execute tasks — we shared a product vision.

 

I’m sincerely grateful to the engineers who made this possible and turned the concept into a real experience:

 

Yan RobovikDmitry TolstoyDmitry Tyagniy

 

This is one of those projects where, years later, you can confidently say: we built something we’re genuinely proud of.

And much more...

Video calls

Advanced public channels* 2016!

Public channel customization* 2016!

© Alexander Zykow, 2026

Next Case Happy Delivery →

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AnyTalk, 2016

Context

AnyTalk is a cross-platform messenger designed for private communication, targeting users who prioritize data security and connection stability: distributed teams, business users, and a privacy-conscious audience.The product challenge was to combine a high level of data protection with a simple, familiar messaging UX.

Role

Product / UX Designer with elements of design leadership:

  • Defined core user scenarios and overall UX strategy
  • Aligned user needs, business goals, and technical constraints
  • Prioritized features in collaboration with the Product Manager
  • Facilitated communication between design, engineering, and stakeholders
  • Contributed to resource planning and delivery timelines

Chat list with group chats

Group chat

Live location sharing 2016!

Approach

1. Research

At the outset, I conducted an in-depth analysis of native messaging UX patterns to lower the entry barrier and ensure interface predictability.

This included:

  • Competitive benchmarking of market leaders
  • Analysis of established chat, calling, and group communication models
  • Identifying user expectations for secure messengers

Special attention was given to Telegram as a key competitor at the time — its patterns set a high standard for speed, interface clarity, and user control.

2. UX Concept

One of the core challenges was rethinking complex functionality around cryptographic key exchange.

  • Simplified the interaction model for key management
  • Redesigned security status indicators
  • Made chat states transparent and easily scannable
  • Removed unnecessary technical terminology from the user layer

As a result, security felt like an inherent product property rather than a separate, complicated process.

3. Key Features

  • End-to-end encryption (AES-256, ATLS, SSL) for private and group chats
  • Private and group video calls, redesigned using best-in-class UX practices that remain relevant today (low-friction call entry, clear connection states, stable group scenarios)
  • Watch-Together synchronous video viewing

Pinned messages

* 2016!

Media handling optimized for usabilityBottom States

Bottom-first interaction model* 2016!

Watch-Together: Synchronous Video Viewing

Our team took the feature from idea and pitch to release in 2016 — effectively six months before similar scenarios began appearing in major products. The market later validated the demand for this format.

AnyVideo streaming, 2017

Watch Together, Meta* 2018

* restricted in Russia

YouTube Premier, 2019

Amazon Theatre, 2020

Apple Screen Share, 2021

The flow was intentionally simple:Drop a link into the chat → start synchronized playback → the session becomes a pinned, joinable message that anyone can enter at any time.

My Key Contribution

I initiated and designed the synchronous video viewing feature.

At the time, this was not a trend — it was a hypothesis that messengers would evolve into spaces for shared digital experiences, not just text communication.

Product Concept

We aimed for maximum simplicity:

User sends a link → starts synchronized playback → the session is pinned in the chat as a joinable message.

 

No complex rooms. No setup friction. No barriers to entry.Minimal friction — maximum togetherness.

Why It Mattered

  • Increased the messenger’s social value
  • Boosted engagement and session duration
  • Created natural re-engagement loops
  • Reinforced marketing positioning around live interaction and shared experiences
  • Differentiated the product from purely utilitarian secure messengers

 

In essence, we transformed a communication tool into a space for shared presence.

Execution

What made this especially meaningful was that the feature was implemented within just a few sprints — thanks to tight alignment between design and engineering and a shared belief in the feature’s value.

 

It was a case where the team didn’t just execute tasks — we shared a product vision.

 

I’m sincerely grateful to the engineers who made this possible and turned the concept into a real experience:

 

Yan RobovikDmitry TolstoyDmitry Tyagniy

 

This is one of those projects where, years later, you can confidently say: we built something we’re genuinely proud of.

And much more...

Video calls

Advanced public channels* 2016!

Public channel customization* 2016!

© Alexander Zykow, 2026

Next Case Happy Delivery →

Happy Delivery

Trade Station

Taxi Case

AnyTalk

AnyTalk, 2016

Context

AnyTalk is a cross-platform messenger designed for private communication, targeting users who prioritize data security and connection stability: distributed teams, business users, and a privacy-conscious audience.The product challenge was to combine a high level of data protection with a simple, familiar messaging UX.

Role

Product / UX Designer with elements of design leadership:

  • Defined core user scenarios and overall UX strategy
  • Aligned user needs, business goals, and technical constraints
  • Prioritized features in collaboration with the Product Manager
  • Facilitated communication between design, engineering, and stakeholders
  • Contributed to resource planning and delivery timelines

Chat list with group chats

Group chat

Live location sharing 2016!

Approach

1. Research

At the outset, I conducted an in-depth analysis of native messaging UX patterns to lower the entry barrier and ensure interface predictability.

This included:

  • Competitive benchmarking of market leaders
  • Analysis of established chat, calling, and group communication models
  • Identifying user expectations for secure messengers

Special attention was given to Telegram as a key competitor at the time — its patterns set a high standard for speed, interface clarity, and user control.

2. UX Concept

One of the core challenges was rethinking complex functionality around cryptographic key exchange.

  • Simplified the interaction model for key management
  • Redesigned security status indicators
  • Made chat states transparent and easily scannable
  • Removed unnecessary technical terminology from the user layer

As a result, security felt like an inherent product property rather than a separate, complicated process.

3. Key Features

  • End-to-end encryption (AES-256, ATLS, SSL) for private and group chats
  • Private and group video calls, redesigned using best-in-class UX practices that remain relevant today (low-friction call entry, clear connection states, stable group scenarios)
  • Watch-Together synchronous video viewing

Pinned messages

* 2016!

Media handling optimized for usabilityBottom States

Bottom-first interaction model* 2016!

Watch-Together: Synchronous Video Viewing

Our team took the feature from idea and pitch to release in 2016 — effectively six months before similar scenarios began appearing in major products. The market later validated the demand for this format.

AnyVideo streaming, 2017

Watch Together, Meta* 2018

* restricted in Russia

YouTube Premier, 2019

Amazon Theatre, 2020

Apple Screen Share, 2021

The flow was intentionally simple:Drop a link into the chat → start synchronized playback → the session becomes a pinned, joinable message that anyone can enter at any time.

My Key Contribution

I initiated and designed the synchronous video viewing feature.

At the time, this was not a trend — it was a hypothesis that messengers would evolve into spaces for shared digital experiences, not just text communication.

Product Concept

We aimed for maximum simplicity:

User sends a link → starts synchronized playback → the session is pinned in the chat as a joinable message.

 

No complex rooms. No setup friction. No barriers to entry.Minimal friction — maximum togetherness.

Why It Mattered

  • Increased the messenger’s social value
  • Boosted engagement and session duration
  • Created natural re-engagement loops
  • Reinforced marketing positioning around live interaction and shared experiences
  • Differentiated the product from purely utilitarian secure messengers

 

In essence, we transformed a communication tool into a space for shared presence.

Execution

What made this especially meaningful was that the feature was implemented within just a few sprints — thanks to tight alignment between design and engineering and a shared belief in the feature’s value.

 

It was a case where the team didn’t just execute tasks — we shared a product vision.

 

I’m sincerely grateful to the engineers who made this possible and turned the concept into a real experience:

 

Yan RobovikDmitry TolstoyDmitry Tyagniy

 

This is one of those projects where, years later, you can confidently say: we built something we’re genuinely proud of.

And much more...

Video calls

Advanced public channels* 2016!

Public channel customization* 2016!

© Alexander Zykow, 2026

Next Case Happy Delivery →

Happy Delivery

Trade Station

Taxi Case

AnyTalk

AnyTalk, 2016

Context

AnyTalk is a cross-platform messenger designed for private communication, targeting users who prioritize data security and connection stability: distributed teams, business users, and a privacy-conscious audience.The product challenge was to combine a high level of data protection with a simple, familiar messaging UX.

Role

Product / UX Designer with elements of design leadership:

  • Defined core user scenarios and overall UX strategy
  • Aligned user needs, business goals, and technical constraints
  • Prioritized features in collaboration with the Product Manager
  • Facilitated communication between design, engineering, and stakeholders
  • Contributed to resource planning and delivery timelines

Chat list with group chats

Group chat

Live location sharing 2016!

Approach

1. Research

At the outset, I conducted an in-depth analysis of native messaging UX patterns to lower the entry barrier and ensure interface predictability.

This included:

  • Competitive benchmarking of market leaders
  • Analysis of established chat, calling, and group communication models
  • Identifying user expectations for secure messengers

Special attention was given to Telegram as a key competitor at the time — its patterns set a high standard for speed, interface clarity, and user control.

2. UX Concept

One of the core challenges was rethinking complex functionality around cryptographic key exchange.

  • Simplified the interaction model for key management
  • Redesigned security status indicators
  • Made chat states transparent and easily scannable
  • Removed unnecessary technical terminology from the user layer

As a result, security felt like an inherent product property rather than a separate, complicated process.

3. Key Features

  • End-to-end encryption (AES-256, ATLS, SSL) for private and group chats
  • Private and group video calls, redesigned using best-in-class UX practices that remain relevant today (low-friction call entry, clear connection states, stable group scenarios)
  • Watch-Together synchronous video viewing

Pinned messages

* 2016!

Media handling optimized for usabilityBottom States

Bottom-first interaction model* 2016!

Watch-Together: Synchronous Video Viewing

Our team took the feature from idea and pitch to release in 2016 — effectively six months before similar scenarios began appearing in major products. The market later validated the demand for this format.

AnyVideo streaming, 2017

Watch Together, Meta* 2018

* restricted in Russia

YouTube Premier, 2019

Amazon Theatre, 2020

Apple Screen Share, 2021

The flow was intentionally simple:Drop a link into the chat → start synchronized playback → the session becomes a pinned, joinable message that anyone can enter at any time.

My Key Contribution

I initiated and designed the synchronous video viewing feature.

At the time, this was not a trend — it was a hypothesis that messengers would evolve into spaces for shared digital experiences, not just text communication.

Product Concept

We aimed for maximum simplicity:

User sends a link → starts synchronized playback → the session is pinned in the chat as a joinable message.

 

No complex rooms. No setup friction. No barriers to entry.Minimal friction — maximum togetherness.

Why It Mattered

  • Increased the messenger’s social value
  • Boosted engagement and session duration
  • Created natural re-engagement loops
  • Reinforced marketing positioning around live interaction and shared experiences
  • Differentiated the product from purely utilitarian secure messengers

 

In essence, we transformed a communication tool into a space for shared presence.

Execution

What made this especially meaningful was that the feature was implemented within just a few sprints — thanks to tight alignment between design and engineering and a shared belief in the feature’s value.

 

It was a case where the team didn’t just execute tasks — we shared a product vision.

 

I’m sincerely grateful to the engineers who made this possible and turned the concept into a real experience:

 

Yan RobovikDmitry TolstoyDmitry Tyagniy

 

This is one of those projects where, years later, you can confidently say: we built something we’re genuinely proud of.

And much more...

Video calls

Advanced public channels* 2016!

Public channel customization* 2016!

© Alexander Zykow, 2026

Next Case Happy Delivery →

Happy Delivery

Trade Station

Taxi Case

AnyTalk

AnyTalk, 2016

Context

AnyTalk is a cross-platform messenger designed for private communication, targeting users who prioritize data security and connection stability: distributed teams, business users, and a privacy-conscious audience.The product challenge was to combine a high level of data protection with a simple, familiar messaging UX.

Role

Product / UX Designer with elements of design leadership:

  • Defined core user scenarios and overall UX strategy
  • Aligned user needs, business goals, and technical constraints
  • Prioritized features in collaboration with the Product Manager
  • Facilitated communication between design, engineering, and stakeholders
  • Contributed to resource planning and delivery timelines

Chat list with group chats

Group chat

Live location sharing 2016!

Approach

1. Research

At the outset, I conducted an in-depth analysis of native messaging UX patterns to lower the entry barrier and ensure interface predictability.

This included:

  • Competitive benchmarking of market leaders
  • Analysis of established chat, calling, and group communication models
  • Identifying user expectations for secure messengers

Special attention was given to Telegram as a key competitor at the time — its patterns set a high standard for speed, interface clarity, and user control.

2. UX Concept

One of the core challenges was rethinking complex functionality around cryptographic key exchange.

  • Simplified the interaction model for key management
  • Redesigned security status indicators
  • Made chat states transparent and easily scannable
  • Removed unnecessary technical terminology from the user layer

As a result, security felt like an inherent product property rather than a separate, complicated process.

3. Key Features

  • End-to-end encryption (AES-256, ATLS, SSL) for private and group chats
  • Private and group video calls, redesigned using best-in-class UX practices that remain relevant today (low-friction call entry, clear connection states, stable group scenarios)
  • Watch-Together synchronous video viewing

Pinned messages

* 2016!

Media handling optimized for usabilityBottom States

Bottom-first interaction model* 2016!

Watch-Together: Synchronous Video Viewing

Our team took the feature from idea and pitch to release in 2016 — effectively six months before similar scenarios began appearing in major products. The market later validated the demand for this format.

AnyVideo streaming, 2017

Watch Together, Meta* 2018

* restricted in Russia

YouTube Premier, 2019

Amazon Theatre, 2020

Apple Screen Share, 2021

The flow was intentionally simple:Drop a link into the chat → start synchronized playback → the session becomes a pinned, joinable message that anyone can enter at any time.

My Key Contribution

I initiated and designed the synchronous video viewing feature.

At the time, this was not a trend — it was a hypothesis that messengers would evolve into spaces for shared digital experiences, not just text communication.

Product Concept

We aimed for maximum simplicity:

User sends a link → starts synchronized playback → the session is pinned in the chat as a joinable message.

 

No complex rooms. No setup friction. No barriers to entry.Minimal friction — maximum togetherness.

Why It Mattered

  • Increased the messenger’s social value
  • Boosted engagement and session duration
  • Created natural re-engagement loops
  • Reinforced marketing positioning around live interaction and shared experiences
  • Differentiated the product from purely utilitarian secure messengers

 

In essence, we transformed a communication tool into a space for shared presence.

Execution

What made this especially meaningful was that the feature was implemented within just a few sprints — thanks to tight alignment between design and engineering and a shared belief in the feature’s value.

 

It was a case where the team didn’t just execute tasks — we shared a product vision.

 

I’m sincerely grateful to the engineers who made this possible and turned the concept into a real experience:

 

Yan RobovikDmitry TolstoyDmitry Tyagniy

 

This is one of those projects where, years later, you can confidently say: we built something we’re genuinely proud of.

And much more...

Video calls

Advanced public channels* 2016!

Public channel customization* 2016!

© Alexander Zykow, 2026

Next Case Happy Delivery →